Not only people can appreciate the mild Merano climate, but also the weather-sensitive grapes which grow in the amphitheater-shaped natural basin around Merano/Meran. Wine has been produced in South Tyrol/Südtirol since Roman times. This unique setting produces ideal climate and soil conditions, along with tradition and nobility.
The majority of the white and red wines of South Tyrol are produced by cooperative cellars. There are also independent vintners. Over past decades, remarkable examples of cellar architecture have been constructed. Wine cellars and wineries offer guided tours to present interesting information about the growing regions and grape varietals in addition to wine tasting and sales.
South Tyrolean vintners are annually rewarded for their work with the award of the most important wine guide, the Gambero Rosso. The Merano Wine Festival takes place each year in November. Vintners from all over the world present their top wines in the historical Kurhaus.
In Naturno the cultivation of wine has a long tradition. This is particularly evident in the more than 80 self-producers, some of whom cultivate smallest patches of vineyards, turn the harvest into wine themselves or deliver it to the wineries. However, it was only through the high quality of winegrowers Franz Pratzner, Weingut Falkenstein and Martin Aurich, Weingut Unterortl Juval, that Naturno became a destination for wine lovers and connoisseurs.