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6/4/2023 09:00 - 19:00 | + more dates

Exhibition: Visitate Merano! Ein Neustart in Plakaten

Name: Exhibition: Visitate Merano! Ein Neustart in Plakaten
Start: 2023-06-04T09:00:00+02:00
End: 2023-06-04T19:00:00+02:00

In 2022 the Touriseum will be holding a poster exhibition in the stairway of Trauttmansdorff Castle that will illustrate how the spa town of Meran reinvented itself as a tourist destination after the First World War. With new infrastructures – such as the golf course, opened in 1922, or the new cable car up to Hafling – Meran in the 1920s targeted a younger, more sophisticated and international clientele, with ever more active tourists now taking the place of ailing spa guests. A series of international sporting events and a vigorous, state-sponsored advertising campaign made "Merano" a household name throughout Italy.

Dates

6/4/2023 09:00 - 19:00

6/5/2023 09:00 - 19:00

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