Many look for a niche in order to be able to make a living, because traditional livestock-based mountain farming is either not profitable enough or not sustainable. Unfortunately, it has become more difficult today to put an emphasis on both quality and sustainability. But these young farmers do succeed in finding their niche, and expect more from agriculture than simply to make a living. They also want to experiment, to introduce innovations, to work in a sustainable manner
For example, take young farmers like Simon Werth and Simon Waldthaler, who grow pawpaw fruit to be processed into juice. This is the so-called wild banana – a fruit native to North America that grows on large-leaved trees and still considered an exotic plant in Europe. Look at Alois Schiefer, who grows artichokes in the Passeiertal Valley
, a healthy vegetable that can be prepared in many different ways. Or take Martin Pichler, another young farmer from the same valley, who does not process his apples into juice but rather into delicious monovarietal apple cider
. Others grow old and new herbs, organic fruit and vegetables, or livestock for the quality restaurants of the area. The list could go on and on.