The Merano Grape Festival (Meraner Traubenfest in German) at the end of the harvest season is the oldest harvest festival in South Tyrol/Südtirol. Held annually since 1886, it takes place on the third weekend in October.
During this traditional fair, the streets and squares of Merano/Meran become the venue for the largest folk festival in South Tyrol. Once every five years, the Grape Festival also hosts the music festival sponsored by the Association of South Tyrolean Bands (Verband Südtiroler Musikkapellen).
The highlight of the Grape Festival in Merano is the Sunday procession through the streets of the town. With its elaborately decorated floats, this colorful parade is accompanied by bands, clubs, folk dance groups, brass ensembles and marching bands. There are also costume guilds from all across South Tyrol, Germany, Switzerland and Trentino. Food stalls and local delicacies display their specialties at the Grape Festival Market (Traubenfest Marktl in German) on the Kurpromenade spa promenade.