It’s hard to explain but true: We all share an inner longing to discover new things. This yearning for yet undiscovered places and our desire to move through the world, to experience little moments of happiness, lives deep within us.
This quest for adventure drives us out into the world and up into the mountains. It’s the reason why we love to travel, to get to know new cultures and to discover unspoilt landscapes for ourselves. Because Meran in particular boasts a little bit of everything - culture and nature - it’s easy to understand why so many are drawn to this spa town and the surrounding villages every year.
Here, where Mediterranean joie de vivre meets rugged mountains and untamed nature, where South Tyrolean hospitality and old traditions go hand in hand, we experience precious moments full of happiness for memories that last a lifetime.
People have always been attracted to our mountains. This rough, under-explored world has always held a magical attraction for us. More than 200 years ago, the first guests from the cities south of the Alps began to flock here for the cooler summer weather conditions and health-promoting spas.
Empress Sissi isn’t the only one who cherished Meran and harboured a desire for carefree days in the mountains. In 1867, the first railway line across the Brenner Pass was opened. From that moment on, countless travel-lovers have flocked to South Tyrol. Meanwhile, the glamorous grand hotels, villas and romantic promenades were built for which Meran, the spa town, is still known.
Even today, the districts of Untermais/Maia Bassa and Obermais/Maia Alta bear witness to the "Belle Epoque". The ancient arches (the shopping mile of Meran) are like a journey into the past and the lush promenades are like small green oases.