South Tyroleans are known to be especially warm and hospitable people.
The contrast between Mediterranean and Alpine characterizes not only the land, but also its people. Their colorful history blends Italian lightness with the Alpine way of life.
Traditions and customs are maintained and lived here, and handed down from one generation to the next. Probably one of the best-known customs is the Herz-Jesu fires that are lit on the mountains in June. Different events, such as harvest festivals and special cultural exhibitions bear witness to the South Tyrolean awareness of tradition.