The WineCultureAmbassador 2023

Klaus Platter

Klaus Platter is the new Wine Culture Ambassador

The WineCulture Marling has a new ambassador: Klaus Platter. Following in the footsteps of distinguished figures like Hans Terzer, Alois Lageder, the "Freien Weinbauern", Josef Reiterer, and Elena Walch, Platter is now one of the leading names in the world of wine. This prestigious award, presented annually by the WineCultureMarling, honors individuals who enrich regional wine culture, introduce innovative ideas, and promote wine culture beyond regional borders.

Ceremony at the Barbara Cellar in the Romantikhotel Oberwirt
In the charming setting of the Barbara Cellar at the Romantikhotel Oberwirt, Klaus Platter was honored by the coordinator of the WineCulture Marling, Walter Mairhofer. The tribute speech was given by wine expert Sebastian Marseiler, who described Platter as a "vinosopher and troubadour," emphasizing his deep influence on South Tyrolean wine culture and his commitment to sustainable practices and innovation in winemaking.

Greetings and Special Anniversaries
Johannes Mairhofer, vice president of the Marling Tourist Association, also praised Platter’s achievements and highlighted two important milestones: 15 years of WineCulture Marling and 5 years of the WineCulture Ambassador. Another key moment was the 50th anniversary of Josef Waldner, who was recognized for his decades of dedication at the Romantikhotel Oberwirt.

Mayor Felix Lanpacher emphasized the importance of wine culture for Marling and the role of the Tourist Association in promoting local marketing, while Provincial Councillor Arnold Schuler reiterated the significance of viticulture for South Tyrol.

Thanks and Honors
Special thanks were expressed by former Governor Luis Durnwalder, who has worked alongside Klaus Platter for decades to develop South Tyrolean wine culture. The outgoing WineCulture Ambassador, Elena Walch, was traditionally honored with a caricature by Peppi Tischler.

Insights into the “Steil” Sparkling Wine and Merano’s Sweet Wine
In addition to the honors, there were intriguing insights into the world of wine: Geier Bernhard, whose innovative tracked vehicles are used in steep vineyards, presented his sparkling wine “Steil.” The cellar master of the Merano Winery, Stefan Kapfinger, described the unique characteristics of the winery’s sweet wine.
Ambassador Karl Platter
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marling_marlengo marling_marlengo 13 hours ago
marling_marlengo

Hiking tip nearby: Kratzbergersee Lake on Meran 2000🏔️🚶

Crystal-clear water, impressive mountain scenery and breathtaking views – Kratzbergersee Lake above Merano 2000 is a rewarding destination for anyone who enjoys hiking in the mountains. 🌿⛰️

This varied hike leads through an alpine landscape to the mountain lake at 2,116 metres above sea level. Parts of the trail are narrow and rocky, so sure-footedness is required. 🥾

Once you reach the lake, the bright shoreline invites you to relax, unwind and dip your feet into the refreshing water. 😊💧

🥾 Hiking time: approx. 3.5 hours
📈 Elevation gain: approx. 250 m
📍 Starting point: Merano 2000 mountain station

📸 Merano 2000 / Manuel Kottersteger

#marling #marlengo #südtirol #southtyrol #meran2000

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marling_marlengo marling_marlengo 3 days ago
marling_marlengo

Taller & Tuba – two more evenings of typical food & traditional music in Marling🍽️🎶

When the aroma of freshly prepared dishes fills the air, accompanied by a good glass of wine, fine liqueurs and lively music, it’s time for Taller & Tuba in Marling once again. 🍷✨

Look forward to regional specialties, a relaxed atmosphere and enjoyable summer evenings at the Marling fairground. 🥂🌿

Save the dates:
📅 July 30, 2026
📅 August 20, 2026

We look forward to welcoming you to the next Taller & Tuba! 🥰🎉

📸 TV Marling_ Terzer Armin, Herb Media

#marling #southtyrol #marlengo #südtirol

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marling_marlengo marling_marlengo 5 days ago
marling_marlengo

Looking for a shady spot to relax?🌿☀️

Whether along the Marling Waalweg, on the Marling High Mountain trail or up on Vigiljoch, you'll find plenty of peaceful places and inviting benches to take a break. 🌳🌿

Simply sit back, enjoy the view and listen to the birds singing. 🐦🎋

📸 TV Marling Terzer Armin, Damian Pertoll

#marling #southtyrol #marlengo #südtirol

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marling_marlengo marling_marlengo 8 days ago
marling_marlengo

A colourful summer at the Gardens of Trauttmansdorff Castle☀️🌸

Blooming flower beds, Mediterranean plants and breathtaking views of Merano and the surrounding mountains make the Gardens of Trauttmansdorff Castle a truly special destination. 🌿🌺

Between fragrant flowers, exotic plants and peaceful spots to relax, there is always something new to discover. 🌷🌹

Tip: On warm summer evenings, the popular Garden Nights and open-air concerts create a truly magical atmosphere. 🎶🎷

📸 IDM South Tyrol / Alex Filz, Trauttmansdorff_-_Matteo_Thun_scher_Gucker

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marling_marlengo marling_marlengo 9 days ago
marling_marlengo

A night for the senses!🍷
Last Friday, participants of the WineCulture Experiences enjoyed a truly special evening at the Rochelehof Experience Cellar. During a guided tour through the historic cellar, host Walter shared fascinating stories, cultural exhibits and insights into South Tyrolean traditions. 📜🏺
The highlight of the evening followed with a unique tasting of five Marling wines in complete darkness – an extraordinary experience accompanied by a traditional South Tyrolean snack featuring local products from Marling. 🥂🧀🍷
A big thank you to Walter and to everyone who joined us! 😀
The WineCulture Experiences continue:
🍇⚙️ July 14 – Vineyard & Technology – Tradition Meets Innovation at Winery Geier
📸 TV Marling
#marling #marlengo #southtyrol #südtirol #winetasting

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