Johannes, let’s get straight to it: What does bread mean to you?
Bread is probably the most symbolically significant food. The Bible already gives it a central meaning and importance for humanity. In recent years, however, it seems to have lost a little of its “charm” because for many people it is considered, among other things, a fattening food. That’s why it is so important for us to give bread back the value it deserves by baking select types of bread with special qualities. In the end, it is always a question of time: if we concentrate on a few varieties, we can give each loaf of bread the space and time it deserves.
How important is family to you, now and in the past?
We children grew up with the bakery, surrounded by bread, with that special scent in our nose. Our father always returned from work with his clothes full of flour and we always had fresh bread at home. As we grew up, we understood that besides these fond childhood memories, there is also responsibility and always new challenges and opportunities. Now that we children have returned home after different educational paths and now work side by side, the company has grown, also in terms of the number of employees. Therefore, it is very important for us to maintain and cultivate our relationship with everyone in the company as if we were one big family.