Local producers and products from Naturns
From orchards to speck cellars and vineyards – the authentic taste of Naturns
Over 7,000 farmers grow apples in South Tyrol.

Local producers and products from Naturns

From orchards to speck cellars and vineyards – the authentic taste of Naturns

The mild climate around Naturns favors the growth of a wide variety of apple types. In particular, the Golden Delicious, Gala, and Braeburn varieties thrive and ripen perfectly in Naturns. On the surrounding vineyards, local winegrowers cultivate white wine varieties such as Riesling, Pinot Blanc, Silvaner, and Müller-Thurgau, as well as red varieties like Schiava and Pinot Noir. Special refinement techniques and aging in wooden barrels give these wines their unique character.

Thanks to the mild and dry climate, not only apples, grapes, and apricots ripen especially well in and around Naturns, but the conditions are also ideal for speck production. For generations, the Moser family has been producing mildly smoked speck according to a traditional family recipe at Moser's Speckworld in Naturns.

Those who want to taste and buy products from Naturns will find just the right place at the Vinschger Bauernladen, located at the entrance to the Schnalstal Valley. Here, visitors can sample and purchase over 700 products from local farmers in Naturns and the Vinschgau region.
Here you'll find plenty of South Tyrolean specialties:
Events in Naturns & Plaus
Where apples ripen and wines flourish – experience, explore, enjoy
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Guided visit to the winery Falkenstein
Thursday 07 Aug
Naturno
15:30 - 17:00
+ more dates
Guided visit to the winery Falkenstein
Experience an exciting tour of the vineyards with the winemaker of the Falkenstein Winery. Learn interesting facts about climate, soil, grape varieties, their care and history. Together with the ...
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Apple tour through the apple meadows
Friday 08 Aug
Plaus
15:00 - 17:00
+ more dates
Apple tour through the apple meadows
From shimmering gold to purple and green. It looks as versatile as it tastes: the apple. Mrs. Anja Ladurner invites you for a walk through the orchards of the farm "Auenheim"; followed by an apple ...
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Mountain viticulture in Naturno - visit to the winery Juval Unterortl
Thursday 14 Aug
Naturno/Juval
15:30 - 17:00
+ more dates
Mountain viticulture in Naturno - visit to the winery Juval Unterortl
Experience with the winemaker of the Unterortl winery an exciting tour through his most beautiful vineyard and taste 4 excellent wines. Immerse yourself in the rich history of viticulture and wine ...
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Naturns  I  Naturno Naturns I Naturno Yesterday
Naturns  I  Naturno

🎉 Reminder: Plauser Genussfestl –
🅢🅞🅝🅝🅣🅐🅖, ❶⓿. 🅐🅤🅖🅤🅢🅣! 🍇🍾
Kulinarik, Musik und gute Laune – ab 10:00 Uhr wird Plaus zum Treffpunkt für Genießer! 😋🎶

🥂 Special Guest: 𝗥𝗼𝗹𝗮𝗻𝗱 𝗚𝗿𝘂𝗯𝗲𝗿 – der Erfinder des Hugo!
Der Kult-Drink feiert 20-jähriges Jubiläum, und wir feiern mit!🍸

Sei dabei, stoß mit uns an und genieße einen unvergesslichen Tag voller Geschmack & Geselligkeit!💛

📸: Emi Massmer Emotions

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🎉 Promemoria: Plauser Genussfestl –
🅓🅞🅜🅔🅝🅘🅒🅐 ❶⓿ 🅐🅖🅞🅢🅣🅞! 🍇🍾
Gastronomia, musica e buon umore – dalle ore 10:00, Plaus diventa il punto d’incontro per tutti gli amanti del gusto! 😋🎶

🥂 Ospite speciale: 𝗥𝗼𝗹𝗮𝗻𝗱 𝗚𝗿𝘂𝗯𝗲𝗿 – creatore della bevanda Hugo!
Il drink cult festeggia il suo 20° anniversario, e noi festeggiamo con lui!🍸

Non mancare – brinda con noi e goditi una giornata indimenticabile all’insegna del gusto e della convivialità! 💛

📸: Emi Massmer Emotions

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naturns_naturno naturns_naturno 3 days ago
naturns_naturno

🎉 Reminder: Plauser Genussfestl – Sunday, August 10th!🍇🍾
Delicious food, live music, and great vibes – starting at 10:00 AM, Plaus becomes the place to be for all food lovers!😋🎶

🥂 Special guest: 𝗥𝗼𝗹𝗮𝗻𝗱 𝗚𝗿𝘂𝗯𝗲𝗿 – the inventor of the Hugo cocktail!
The iconic drink celebrates its 20th anniversary, and we're celebrating too!🍸

Join us, raise your glass, and enjoy an unforgettable day full of flavor and fun!💛

📸: Emi Massmer Emotions

#PlauserGenussfestl #20YearsOfHugo #RolandGruber #CheersToHugo #SouthTyrolVibes #naturns #naturno #plaus #genuss

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Naturns  I  Naturno Naturns I Naturno 5 days ago
Naturns  I  Naturno

💦 Entspannung & Badespaß in der Erlebnistherme Naturns!🏊‍♀️🌞

Ein Besuch in der Erlebnistherme Naturns ist genau das Richtige für alle, die sich eine Auszeit gönnen oder mit der ganzen Familie etwas erleben möchten! Ob entspannen im warmen Wasser, rutschen, planschen oder saunieren – hier kommt jeder auf seine Kosten. 😍🧖‍♀️

⏰Öffnungszeiten: 10:00-19:30 Uhr
Die Donnerstag Abende werden lang! Schwimmen im Hallenbad bis 21:30 Uhr!☺️

👉 Highlights:
✔️ Innen- & Außenbecken
✔️ Wasserrutsche & Kinderbereich
✔️ Sauna
✔️ Relaxzonen mit Bergblick

📍 Perfekt für einen Familienausflug, eine Abkühlung an einem heißen Sommertag🥵 oder einfach zum Abschalten.

📸: Tourismusgenossenschaft Naturns_Peter Santer

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💦 Relax e divertimento acquatico alle Terme di Naturno! 🏊‍♀️🌞

Una visita alle Terme di Naturno è l’ideale per chi vuole prendersi una pausa o vivere una giornata speciale con tutta la famiglia! Che si tratti di rilassarsi nell’acqua calda, scivolare, sguazzare o godersi la sauna – ce n’è per tutti i gusti! 😍🧖‍♀️

⏰ Orari d’apertura: 10:00–19:30
Il giovedì sera si prolunga! Nuoto in piscina coperta fino alle 21:30! ☺️

👉 I punti forti:
✔️ Piscine interne ed esterne
✔️ Scivolo d’acqua & area bambini
✔️ Sauna
✔️ Zone relax con vista sulle montagne

📍 Perfetto per una gita in famiglia, per rinfrescarsi in una calda giornata estiva 🥵 o semplicemente per staccare la spina.

📸: Tourismusgenossenschaft Naturns_Peter Santer

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naturns_naturno naturns_naturno 6 days ago
naturns_naturno

🌊 Plima Gorge Adventure – Nature Up Close!🏞️
Adrenaline, breathtaking views, and pure excitement await you in the stunning Plima Gorge in the Martell Valley!

Walkways, viewing platforms, and waterfalls – a must-see for nature lovers and hiking fans!💦👣

⏰Duration: ca. 2:15 h
🥵 Difficulty: easy

📍 A highlight on your South Tyrol trip!

#naturns #naturno #hikingadventure #PlimaGorge #MartellValley #DiscoverSouthTyrol #HikingAdventure #NatureLovers #southtyrol #plimaschlucht #martelltal #wandern #berge #südtirol #altoadige #valmartello

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Naturns  I  Naturno Naturns I Naturno 6 days ago
Naturns  I  Naturno

🎉 Nächste Woche ist es endlich soweit!
Naturns Lacht! und das 20. Naturnser Kinderlachen gehen in die nächste Runde!😄🎭

Freut euch auf jede Menge Humor, Unterhaltung und strahlende Kinderaugen – Naturns wird wieder zur Bühne für kleine und große Lacher! 🤹‍♂️🎈

Naturns Lacht! > jeden Dienstag und Freitag (05.08. - 22.08.2025)
Naturnser Kinderlachen > jeden Mittwoch (06.08., 13.08. und 20.08.2025)

👉Jetzt Tickets reservieren!
info@naturnslacht.com I +39 334 7027027

Mehr Informationen unter: https://www.merano-suedtirol.it/de/naturns/info-events/events/naturns-lacht.html

‼️Findet nur in deutscher Sprache statt‼️

📸: Tourismusgenossenschaft Naturns_MyMedia

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