The many reopened farm shops in South Tyrol are a result of renewed small-scale agriculture in the region. On the farm and in the farm shops, farmers sell high-quality and seasonal products direct from local fields and gardens. Here, farm-to-door sales in the villages and valleys are part of everyday life, and also provide an opportunity for socializing and neighborly care.
In addition to farm shops, Lana and its surroundings also offer numerous stores, delicatessen shops, and markets selling regional products, making the diversity of local agriculture accessible to a wider audience. A special contribution is also made by Der kleine Marktplatz, a regional initiative promoting collaboration between gastronomy and agriculture. The platform connects producers with restaurants and hospitality businesses, thereby strengthening the conscious use of local products in regional cuisine.
In Lana and the surrounding area, visitors can find fruit and vegetables, including asparagus and pumpkins, vinegar, juices and jams, wines and spirits, as well as eggs, cheese, and much more. In addition, some farms in Lana and the surrounding area specialize in products related to bees and honey.