The WineCultureAmbassador 2023

Klaus Platter

Klaus Platter is the new Wine Culture Ambassador

The WineCulture Marling has a new ambassador: Klaus Platter. Following in the footsteps of distinguished figures like Hans Terzer, Alois Lageder, the "Freien Weinbauern", Josef Reiterer, and Elena Walch, Platter is now one of the leading names in the world of wine. This prestigious award, presented annually by the WineCultureMarling, honors individuals who enrich regional wine culture, introduce innovative ideas, and promote wine culture beyond regional borders.

Ceremony at the Barbara Cellar in the Romantikhotel Oberwirt
In the charming setting of the Barbara Cellar at the Romantikhotel Oberwirt, Klaus Platter was honored by the coordinator of the WineCulture Marling, Walter Mairhofer. The tribute speech was given by wine expert Sebastian Marseiler, who described Platter as a "vinosopher and troubadour," emphasizing his deep influence on South Tyrolean wine culture and his commitment to sustainable practices and innovation in winemaking.

Greetings and Special Anniversaries
Johannes Mairhofer, vice president of the Marling Tourist Association, also praised Platter’s achievements and highlighted two important milestones: 15 years of WineCulture Marling and 5 years of the WineCulture Ambassador. Another key moment was the 50th anniversary of Josef Waldner, who was recognized for his decades of dedication at the Romantikhotel Oberwirt.

Mayor Felix Lanpacher emphasized the importance of wine culture for Marling and the role of the Tourist Association in promoting local marketing, while Provincial Councillor Arnold Schuler reiterated the significance of viticulture for South Tyrol.

Thanks and Honors
Special thanks were expressed by former Governor Luis Durnwalder, who has worked alongside Klaus Platter for decades to develop South Tyrolean wine culture. The outgoing WineCulture Ambassador, Elena Walch, was traditionally honored with a caricature by Peppi Tischler.

Insights into the “Steil” Sparkling Wine and Merano’s Sweet Wine
In addition to the honors, there were intriguing insights into the world of wine: Geier Bernhard, whose innovative tracked vehicles are used in steep vineyards, presented his sparkling wine “Steil.” The cellar master of the Merano Winery, Stefan Kapfinger, described the unique characteristics of the winery’s sweet wine.
Ambassador Karl Platter
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marling_marlengo marling_marlengo 4 days ago
marling_marlengo

Discover Marling’s wine world 🍷🍇

Marling’s winegrowers and Merano Winery invite you to discover their vineyards and cellars, offering fascinating insights into the journey from grape to glass. 🌿🍷

Meet the winemakers, explore historic and modern wine cellars and taste distinctive South Tyrolean wines right where they are produced. 🥂

Whether it's a small family-run winery or a renowned cooperative winery, each has its own unique story to tell. ☺️

Have you ever joined a vineyard or winery tour?🍇

📸 TV Marling / Armin Terzer

#marling #southtyrol #marlengo #südtirol #winetasting

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marling_marlengo marling_marlengo 8 days ago
marling_marlengo

Have you discovered Marling’s special local delicacies yet?🍷🧀

Marling’s WineCulture is known not only for its excellent wines, but also for unique regional specialties. 😍

🍫 Marling Wine Chocolates – handmade pralines filled with fine Marling wines and grappa.

🧀 Marnea – Marling’s traditional stick cheese – a local specialty that has been lovingly revived and is best enjoyed with a Mostarda made from Marling Pinot Noir.

And the story of Marling’s local delicacies continues: A special grape "Gugelhupf" is currently being developed – and we can’t wait to taste it! 🍇🥮

Which Marling specialty have you tried already? 😊

📸 Klaus Pircher, TV Marling, Latteria Castelfondo, Walter Mairhofer

#marling #southtyrol #marlengo #südtirol #südtirolerküche #weindorf

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marling_marlengo marling_marlengo 11 days ago
marling_marlengo

Marling – the sparkling village 🥂✨

Did you know that Marling is known as the “sparkling village”? 🍾🌿

Home to four renowned sparkling wine producers, Marling is a special destination for everyone who appreciates fine bubbles in a glass. ✨

With passion, craftsmanship and great attention to detail, high-quality South Tyrolean sparkling wines are produced here, reflecting the village’s long-standing wine tradition. 🍇🥂

Whether as an aperitif, for a special toast or simply to enjoy – discover the sparkling side of South Tyrol in Marling. 😋

📸 TV Marling_Armin Terzer

#southtyrol #marlengo #marling #südtirol #sparklingwine

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marling_marlengo marling_marlengo 13 days ago
marling_marlengo

Hiking tip nearby: Kratzbergersee Lake on Meran 2000🏔️🚶

Crystal-clear water, impressive mountain scenery and breathtaking views – Kratzbergersee Lake above Merano 2000 is a rewarding destination for anyone who enjoys hiking in the mountains. 🌿⛰️

This varied hike leads through an alpine landscape to the mountain lake at 2,116 metres above sea level. Parts of the trail are narrow and rocky, so sure-footedness is required. 🥾

Once you reach the lake, the bright shoreline invites you to relax, unwind and dip your feet into the refreshing water. 😊💧

🥾 Hiking time: approx. 3.5 hours
📈 Elevation gain: approx. 250 m
📍 Starting point: Merano 2000 mountain station

📸 Merano 2000 / Manuel Kottersteger

#marling #marlengo #südtirol #southtyrol #meran2000

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marling_marlengo marling_marlengo 15 days ago
marling_marlengo

Taller & Tuba – two more evenings of typical food & traditional music in Marling🍽️🎶

When the aroma of freshly prepared dishes fills the air, accompanied by a good glass of wine, fine liqueurs and lively music, it’s time for Taller & Tuba in Marling once again. 🍷✨

Look forward to regional specialties, a relaxed atmosphere and enjoyable summer evenings at the Marling fairground. 🥂🌿

Save the dates:
📅 July 30, 2026
📅 August 20, 2026

We look forward to welcoming you to the next Taller & Tuba! 🥰🎉

📸 TV Marling_ Terzer Armin, Herb Media

#marling #southtyrol #marlengo #südtirol

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