Simon Staffler
Sommelier and wine journalist
Simon Staffler

Simon Staffler

Wine-writer and sommelier

Born in 1988, wine-writer/sommelier, Simon Staffler, has what’s referred to as a “dream job”. As the Falstaff wine and lifestyle magazine correspondent for Italy Staffler regularly visits one Italian winery after the other, appraising their wines.

Since you spend most of the year visiting Italian winegrowing regions, what do you think makes South Tyrolean wine stand out in this wine-savvy country?
At the moment, South Tyrol wine is considered incredibly sexy in Rome, Florence and Milan. There are two factors involved: the very high quality of the wines and the focused, targeted marketing of the distributors. Combined, these two factors are like dynamite that knock down any barriers. Add to that the unity and cohesion of South Tyrolean winemakers which, of course, is real and you have an unstoppable force. But let’s not forget that, as a wine-growing region, South Tyrol is vanishingly small and continuing to go it alone might end up in oblivion.

In recent years, Vinschgau Valley wine production has developed from a local South Tyrolean phenomenon to an authentic wine-producing sub-region in its own right. Does that come as a surprise or was it already on the cards?
Vinschgau Valley’s success is largely due to its two heavyweight players: Franz Pratzner (Falkenstein Winery) and Martin Aurich (Unterortl Winery). It’s mostly thanks to this pair that the Lower Vinschgau Valley has been catapulted onto the wine map with their top-notch wines. Funnily enough, many locals aren’t even aware of this. To them, Franz Pratzner is just a local winemaker, or someone they’ve only heard of. But in Milan, he’s considered a rising star! The Vinschgau Valley is a young wine-producing area with a lot of potential. As far as I’m concerned, the main problem is that a critical volume of wine produced needs to be reached for this sub-region to gain credibility as a serious winegrowing region. But due to its particular topography, the Vinschgau Valley has limited scope for expanding its existing vinicultural areas. Since wine-farmers and winemakers are practical types, they’ll think twice before planting vines on steep slopes!

What is it about the Vinschgau Valley as a wine region that makes it stand out? How would you describe it to someone who’s never been here before?

Growing vines here is very challenging and requires a lot of skill: there are the steep slopes, a dry climate, unusual wind conditions and different soil types to contend with. These are just some of the adverse factors. The vineyards are also very small in size and there aren’t any large contiguous cultivation areas that you’ll find in other winegrowing areas. In such a situation, winemaking is derived from pure passion and conviction, otherwise you wouldn’t even attempt it. Obviously, some of the other factors affecting other wine-growing areas in South Tyrol also applies to the Vinschgau Valley. For example, extreme weather events including hailstorms have been on the increase in recent years – further complicating the work of the winegrowers.
“The very fact that the Riesling pioneers in Italy all come from Vinschgau speaks volumes.”
The inhabitants of the Vinschgau Valley are known as lateral thinkers and free spirits. How would you describe winegrowers in the Vinschgau Valley?
The people of Vinschgau Valley are certainly very headstrong – who like doing things their own way. The very fact that the Riesling pioneers in Italy all come from Vinschgau speaks volumes. What’s also special about the Vinschgau Valley vines is their high percentage of new fungus-resistant PiWi varietals. This is may be due to the fact that viticulture is on the rise here, and these new varietals are capable of defending themselves against the fungi. Also, PiWi varietals require few or no chemical inputs. However, vinification of PiWi grapes is quite complicated, due to their broad spectrum of flavours and absence of distinguishing features. For example, if you take 3 bottles of Solaris from different wineries, each would taste completely different from the other. I think this is where things are going to get more interesting in future.

While on the subject of PiWi wines, we’ve seen new trends such as biodynamic, vin naturel, vegan, etc. What’s your take?

Are winemakers always trying to keep up with new trends, or do they get involved through genuine conviction? It’s a bit of both. Some winemakers follow trends while others take no notice. When it comes to biodynamic or organic wines it’s a bit different, but in the end the wine has to be up to par. If the label on the back of the bottle says “organic”, and if the wine is undrinkable it behoves neither the consumer nor the winemaker. Personally, I think there’s a lot of potential in biodynamic wines. Yet it’s hardly discussed, because for most winemakers the focus remains on making good wines. There are also others who use biodynamics as a handle to promote their wines. But in general, what you see is a return to local and traditional winemaking.

When I'm selecting wines for my private use, which three South Tyrolean labels should not be overlooked?
I’d say these young, up-and-coming contenders: Abraham Winery, Bergmannhof Winery and Pitzner Winery.

And what’s your favourite wine estate in the Vinschgau Valley?
For me it’s Falkenstein Winery. Franz is a super winemaker and Magdalena a worthy successor with lots of fresh ideas. Their wines are really excellent. Not just their flagship wines such as Riesling, Sauvignon and Pinot Blanc, but also their Pinot Noir. A lot has happened there recently. Despite all their interesting developments, this winery has remained rock solid.
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The golden autumn is at its peak!🍁😍
The perfect time for a hike to the Unterstell viewing platform – through colorful forests, crisp mountain air, and breathtaking views. 🌄

Whether you prefer a relaxed stroll or an active hike, nature is showing off at its absolute best here!💛

📸: TG Naturns_Philipp Reiter

#naturns #naturno #viewingplatform #autumn #autumnmood #hike #mountians #whataview #southtyrol #südtirol #altoadige #herbst #aussichtsplattform #aussichtgenießen #autunno #piattaforma

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Naturns  I  Naturno Naturns I Naturno 3 days ago
Naturns  I  Naturno

Lust auf Aussicht?😍
Die Aussichtsplattform Unterstell zeigt sich im Herbst von ihrer schönsten Seite – goldene Farben, klare Luft und einfach traumhafte Weitblicke!🌄
Also: Wanderschuhe an und los geht’s!🥾🍂

📸: TG Naturns_Philipp Reiter

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Voglia di panorama?😍
La piattaforma panoramica Unterstell in autunno mostra il suo lato più bello – colori dorati, aria limpida e una vista semplicemente mozzafiato!🌄
Allora: mettete gli scarponi da trekking e si parte!🥾🍂

📸: TG Naturns_Philipp Reiter

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naturns_naturno naturns_naturno 4 days ago
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The Knott via ferrata is showing off its most beautiful side right now – perfect conditions for all climbing enthusiasts! 🤩
Until November 20, you still have the chance to join a guided climbing tour. (every thursday)😍
▶️Register now!
So: helmet on, harness up, and let’s go! 💪

📸: TG Naturns_Peter Santer

#Naturns #KlettersteigKnott #Herbstliebe #OutdoorErlebnis #Südtirol #naturno #climbing #autumn🍁 #guidedtour #viaferrata #herbstzeit #enjoyit #familyfunday #knott

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Naturns  I  Naturno Naturns I Naturno 5 days ago
Naturns  I  Naturno

🍷 Genussabend mit dem Weingut Pitzner🍂
Freut euch im Rahmen des Gourmetherbstes 2025 auf eine besondere Verkostung mit edlen Tropfen und spannenden Geschichten vom Weingut Pitzner.

📅 Montag, 3. November 2025
🕘 Ab 21:00 Uhr
📍 Naturparkhaus Texelgruppe, Naturns
💶 Teilnahmegebühr: 15,00 €
🌐 Anmeldung unter: https://www.merano-suedtirol.it/de/naturns/info-events/events/naturnser-gourmet-herbst/rid-F708705AD5314A3E9E5982C3A2F0548C-e-gourmetherbst-abendverkostung-mit-dem-weingut-pitzner.html

Kommt vorbei und erlebt, wie vielfältig die Südtiroler Weinkultur schmecken kann!🍇
📸: Weingut Pitzner

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🍷 Serata di degustazione con la Tenuta Pitzner 🍂
In occasione del Autunno Gourmet 2025, vi aspetta una serata speciale dedicata ai vini pregiati e alle affascinanti storie della Tenuta Pitzner.

📅 Lunedì, 3 novembre 2025
🕘 Dalle ore 21:00
📍 Casa del Parco Naturale Gruppo di Tessa, Naturno
💶 Quota di partecipazione: 15,00 €
🌐 Iscrizione su: https://www.merano-suedtirol.it/it/naturno/informazioni-eventi/eventi/autunno-gourmet-di-naturno/rid-F708705AD5314A3E9E5982C3A2F0548C-e-gourmetherbst-abendverkostung-mit-dem-weingut-pitzner.html

Venite a scoprire quanto può essere variegata e affascinante la cultura enologica altoatesina!🍇
📸: Tenuta Pitzner

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🍷 Wir sind Teil des @meranowinefestival!🍇
Vom 07.–11. November verwandelt sich das Kurhaus in Meran wieder in ein Paradies für Weinliebhaber – und wir freuen uns, mit dabei zu sein!🥰

Ein besonderes Highlight erwartet euch am 07. November um 16:30 Uhr: Die Prämierung der Riesling- und Regionen-Sieger im Rahmen des Nationalen Rieslingwettbewerbs Naturns!🥂✨

Kommt vorbei, entdeckt außergewöhnliche Weine und erlebt Genuss auf höchstem Niveau, verkostet die Wettbewerbs-Weine von 10:00-16:30 Uhr.

👉 Sichert euch jetzt euer Ticket!
🌐www.meranowinefestival.com
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🍷 Siamo parte del @meranowinefestival!🍇
Dal 7 all’11 novembre, la splendida Kurhaus di Merano si trasformerà nuovamente in un paradiso per gli amanti del vino – e noi siamo entusiasti di farne parte!

Un momento speciale vi aspetta il 7 novembre alle ore 16:30:
la premiazione dei vincitori del Riesling e delle regioni nell’ambito del Concorso Nazionale del Riesling di Naturno!🥂✨

Venite a trovarci, scoprite vini straordinari e vivete un’esperienza di gusto ai massimi livelli:
degustate i vini del concorso nazionale dalle ore 10:00 alle ore 16:30.

👉 Assicuratevi subito il vostro biglietto!
🌐 www.meranowinefestival.com

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