Wine Ambassador 2018
Award ceremony of the WineCulture Marling
Wine Ambassador 2018

Wine Ambassador 2018

Award ceremony of the WineCulture Marling

During a ceremony and subsequent dinner on Thursday at the Vinum-Hotel Oberwirt in Marling, the "WineCultureAmbassador" award was presented for the first time to the renowned cellar master Hans Terzer.

"As a Wine Culture Ambassador, Hans Terzer embodies the extraordinary commitment to the prestige of South Tyrolean wine and, through his achievements, has strengthened and further developed the traditional and multifaceted world of wine in our region," said jury member Sebastian Marseiler in his laudation. Representing the WineCulture Marling, which initiated this annual award, Mayor Walter Mairhofer presented the honoree with a plaque designed by Laurin Kofler, inspired by the staves of a wine barrel. Congratulations and greetings were also extended by Provincial Councilor Arnold Schuler, who attended the celebration alongside former Bavarian Minister Helmut Brunner.

Biography of Hans Terzer:
Hans Terzer, born in Bolzano and raised in Entiklar near Kurtatsch, began his apprenticeship with Herbert Tiefenbrunner. He continued his training at Laimburg, where he also worked as a cellar master. Thanks to his teacher Ander Weiss, he became cellar master of the St. Michael-Eppan cooperative winery at just 21 years old. His work as a cellar master has been pioneering for South Tyrolean wine culture. This includes the introduction of temperature control in cellars, a commitment to absolute quality and quantity reduction, and the production of clean wines. He deliberately focused on white wines and established the successful Sanct Valentin line. Numerous awards followed, including the first Gambero Rosso 3 Glasses award for his Sauvignon Sanct Valentin in 1994, an accolade he went on to receive 18 more times. Another groundbreaking aspect of Terzer’s work is his policy on vineyard locations, which he consistently implements with winegrowers, earning further recognition, such as in 1997 when he was named one of the ten most promising cellar masters of the century: "Hans, il perfezionista" (Gambero Rosso). In 2000, St. Michael-Eppan was named "Winery of the Year." For years, he served as the knowledgeable president of South Tyrol’s cellar masters. The crowning achievement came in 2017 when Germany’s leading lifestyle magazine honored him with a lifetime achievement award.
However, Hans Terzer continues to innovate, creating outstanding red wines. With the new premium line Appius, he introduced a signature cuvée and his personal dream wine. But Hans Terzer keeps dreaming and has much more to accomplish.

For now, he can enjoy the title of WineCultureAmbassador of Marling. His contributions have significantly shaped South Tyrolean wine culture, strengthening it both within the region and beyond its borders. The expert jury that selected Hans Terzer as South Tyrol’s Wine Culture Ambassador of 2018 included author and cultural mediator Sebastian Marseiler, the creator and organizer of the Merano Wine Festival Helmuth Köcher, the president of the South Tyrolean Sommelier Association Christine Mayr, wine journalist Heike Platter, and IDM’s marketing director Thomas Aichner.

About WineCulture Marling:
In Marling, a focus has been placed on centuries-old traditions, and in recent years, numerous initiatives and a growing number of wineries and distilleries have emerged. This led to the establishment of an annual award in 2018 to honor a personality whose work and dedication strengthen the wine culture of the region and represent it as an ambassador beyond local borders.
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marling_marlengo marling_marlengo 18 hours ago
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✨ Wine. Music. Local flavors. And that special South Tyrolean vibe.
On May 29, the charming village of Marling turns into a wine lover’s paradise. 🍷🎶

Stroll along our WineCultureTrail, taste wines from local wineries, enjoy delicious food and live music – all in a unique atmosphere under the open sky.

🎟️ Free entry – just drop by and enjoy the evening!
📍 Marling | from 6 pm
🗓️ Save the date & bring your friends!

#WeinKulturFest #Marling #SouthTyrol #WineFestival #WineTasting #SouthTyrolWine #Südtirol #WineLovers #VinoAltoAdige #TravelSouthTyrol #FoodAndWine #LiveMusic #WineloversParadise #CulturalEvents #SpringInSouthTyrol

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marling_marlengo marling_marlengo 3 days ago
marling_marlengo

The mild spring temperatures invite you to go outside, listen to the birds, take a leisurely walk and enjoy nature in all its beauty. 🌿☀️🐦

📸TV Marling- Damian Pertoll

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marling_marlengo marling_marlengo 6 days ago
marling_marlengo

Cantina Merano Winery in Marling – tradition and quality 🍇🍷

Cantina Merano Winery is deeply rooted in our land. Tradition, landscape, and viticulture have always been closely linked in the Merano region. The foundation was laid in 1901 with just a few winegrowers. Today, after the merger of the Burggräfler Winery and the Cantina Merano Winery, we count 350 members.

Where does the harvest come from? The region – two contrasting wine regions 🏔️
The Merano area and the Vinschgau offer exciting contrasts. From the extreme alpine conditions in the Vinschgau, with large temperature fluctuations and steep vineyards, to the gentle, sun-kissed hills around Merano – the best grape varieties thrive here.

What makes the wine so special? 🍷✨
Quality in the vineyard, quality in the work, and quality in the glass – these are our highest priorities. The origin and provenance of the grapes must always be recognizable in the glass. The wine should stay true to its "roots" – it’s about transparency, character, and authenticity. Each bottle of Merano wine becomes a special experience.

What’s your favorite type of wine? 🍇🍷

📸 Kellerei Meran, Kellerei Meran_Helmut Rier, Terzer Armin

#marling #südtirol #meran #KellereiMeran #marlengo #altoadige #southtyrol

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marling_marlengo marling_marlengo 11 days ago
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Happy easter from the Marling Tourism Association! 🐰☀🌸
We wish you a joyful and relaxing easter, filled with wonderful moments with your loved ones! 🐰🌷
Good luck with your Easter egg hunt! 🥚🐣💛

#marling #südtirol #meran #frühling #marlengo #altoadige #southtyrol #appleblossoms #happyeaster

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marling_marlengo marling_marlengo 13 days ago
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Frost protection – safeguarding apple blossoms 🌸🍏

Low temperatures in spring can damage delicate apple blossoms and threaten the harvest. ❄️ The solution? Frost protection spraying! During cold snaps, blossoms are sprayed with water, which freezes into a layer of ice, protecting them from the frost. 🌱🍏 Thanks to this method, apple farmers can protect their crops and minimize frost damage. A fascinating natural phenomenon! 🌿🍎

📸IDM/Südtiroler Apfelkonsortium/Patrick Schwienbacher

#marling #südtirol #meran #südtirolerapfel #marlengo #altoadige #southtyrol #frostprotection #appleblossoms

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