WineCultureAmbassadors 2024
Christine Mayr & Helmuth Köcher are the winners
WineCultureAmbassadors 2024

Awarding of the New WineCultureAmbassadors at Monteleone Castle

Christine Mayr and Helmuth Köcher as First Dual Awardees for Marling’s WineCulture



Wine Culture Ambassadors 2024 Honored in Marling:
Christine Mayr and Helmuth Köcher


On November 4, 2024, the historic Lebenberg castle hosted the ceremonial awarding of Marling's new WineCultureAmbassadors. For the first time, two distinguished figures were recognized jointly: Christine Mayr, sommelière, and Helmuth Köcher, founder and president of the Merano WineFestival. Both share a profound passion for South Tyrolean wine, contributing actively to the promotion of the region’s wine culture.

The WineCultureAmbassador title was introduced in 2018 to honor individuals who enrich South Tyrol's wine landscape with knowledge, dedication, and innovative impulses. Christine Mayr and Helmuth Köcher each received a certificate in recognition of their outstanding efforts to strengthen and promote South Tyrolean wine culture both locally and beyond. Walter Mairhofer, coordinator of Marling’s WineCulture, praised the awardees, highlighting their significant influence on the prestige of South Tyrolean wine.

The awarding of WineCultureAmbassadors is a central element of Marling’s WineCulture initiative, supported by tourism, gastronomy, and hospitality as well as by the local community. Mayor Felix Lanpacher emphasized the importance of wine-growing for Marling, noting the municipality’s openness to new projects in this field.

The highlight of the evening was a tribute speech delivered by Sebastian Marseiler, followed by a selection of culinary specialties by Karl Telfser. The awarding of the new WineCultureAmbassadors once again underscores the importance of wine culture as a unique hallmark and flagship of Marling and the surrounding region.
The honouree Christine Mayr & Helmuth Köcher with laudator Sebastian Marseiler
The WineCultureAmbassador 2024 award ceremony at Lebenberg Castle
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marling_marlengo marling_marlengo 3 days ago
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Happy easter from the Marling Tourism Association! 🐰☀🌸
We wish you a joyful and relaxing easter, filled with wonderful moments with your loved ones! 🐰🌷
Good luck with your Easter egg hunt! 🥚🐣💛

#marling #südtirol #meran #frühling #marlengo #altoadige #southtyrol #appleblossoms #happyeaster

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marling_marlengo marling_marlengo 5 days ago
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Frost protection – safeguarding apple blossoms 🌸🍏

Low temperatures in spring can damage delicate apple blossoms and threaten the harvest. ❄️ The solution? Frost protection spraying! During cold snaps, blossoms are sprayed with water, which freezes into a layer of ice, protecting them from the frost. 🌱🍏 Thanks to this method, apple farmers can protect their crops and minimize frost damage. A fascinating natural phenomenon! 🌿🍎

📸IDM/Südtiroler Apfelkonsortium/Patrick Schwienbacher

#marling #südtirol #meran #südtirolerapfel #marlengo #altoadige #southtyrol #frostprotection #appleblossoms

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marling_marlengo marling_marlengo 6 days ago
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Weather Update from Northern Italy: No Drama Here!
Some German and Austrian media are currently warning against travel to Italy due to severe weather – often using dramatic headlines.

So, here’s a quick and honest update directly from Northern Italy:

🌦️ Yes, the weather is a bit changeable – a mix of sunshine, clouds, and occasional rain.
✅ But no, we’re not affected by any extreme weather events.
🧳 And most importantly: Your holiday here is safe and absolutely possible!

In and around Marling, everything is running smoothly – hikes, walks, culinary delights, or just some well-deserved relaxation.

Stay informed, but don’t let alarming headlines spoil your plans.
We’re here, and we’d love to welcome you! 💚

#SouthTyrol #Marling #TravelUpdate #NoWorries #NorthernItaly #SlowTravel #ItalyTrip #WeatherUpdate #HonestTravel

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marling_marlengo marling_marlengo 8 days ago
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Save the Date‼️

WeinKulturFest Marling – wine, cocktails, food & music! 🍷🎶✨

Join us on Thursday, May 29, from 5:00 PM at Marling fairground for an evening of top wines, fine spirits, creative cocktails, delicious food, and live music!🍾😊🎶

🥂 Tasting Trail: Sample local wines, distillates,, liqueurs, and cocktails.
🍽 Culinary Highlights: Enjoy savory specialties and sweet treats from Marling farmers' wives.
🎵 Live Music: Featuring "Claudia and Thomas" and "Birgitt and Friends."

We look forward to seeing you there! 🥂

📍 Marling Festplatz | 🗓 Thursday, May 29 | ⏰ 5:00 PM

📸 TV Marlinger_ Terzer Armin

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marling_marlengo marling_marlengo 11 days ago
marling_marlengo

Kaiserschmarrn – ever tried it?🥰😋
After a relaxing walk, a long hike – or just because:
Golden brown, fluffy and deliciously fragrant – Kaiserschmarrn is a true highlight for many. 💛
It’s usually served with raisins, apple sauce or lingonberries – simply a dream! 😋

Raisins – yes or no? And what’s your favorite topping? 😄🤔

📸Terzer Armin

#marling #südtirol #meran #kaiserschmarrn #frühling #marlengo #altoadige #southtyrol

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